Sponsored Shout-Outs
Put your brand in front of Jo's crowd
A 20-second spot from Jo Coddington, posted to her Facebook where hot rod fans, car-show regulars and American Hot Rod viewers already follow her. Every post carries Facebook’s Paid Partnership label.
Rates
Pick your lane
Quick spot
$249
Shout-Out
- Jo records a 20-second selfie video
- Your talking points, in her words
- 1 post on her Facebook, tagged to your page
- Live within 5 business days
Or the 2-Post Bundle for $350: an announcement plus a reminder or day-of post. Best for car shows and events.
Most booked
$950
Produced Commercial
- Scripted, shot and edited 20-second spot
- Product shots, captions and your logo end card
- 1 post on her Facebook, pinned for 7 days
- You keep the video for your own channels
For product brands that want an ad they can reuse.
Monthly
$1,800/mo
Pit Crew
- 1 produced commercial + 2 shout-outs a month
- Jo mentions you at her live appearances
- Monthly reach report
- 3-month minimum
For brands that want Jo as their regular voice.
Add-ons
+$150
Instagram cross-post
+$300
30 days of ad rights to boost the spot as a partnership ad
+$100
Rush: live within 48 hours
+$250
Extra 15-second cut-down
How a spot runs
Twenty seconds, three moves
Built for the way people scroll: a fast hook, one clear product moment, and a call to action they can act on.
Hook
Jo on camera stops the scroll.
“Hey, it’s Jo. You need to hear this.”
The product
What it is, why she uses it, shown on a real car. One clear reason to buy.
“I put this on the Deuce last month and it hasn’t let me down.”
Call to action
Your offer, your link, your logo.
“Use code JO10 at checkout.”
Booking
From hello to live in a week
Pick a package
Choose Shout-Out, Produced Commercial or Pit Crew, plus any add-ons.
Hold your date
50% books the date. Pay by Venmo (@JoCoddington), or by invoice for companies.
Approve the script
Send your talking points. You get one round of changes before filming.
Go live
Pay the balance, Jo posts, and you get a reach report with real numbers.
Good fits
Brands Jo's fans buy from
- Car care, detailing and parts brands
- Car shows, cruise nights and auctions
- Restoration and speed shops
- Dealerships, insurance and local businesses
Terms
Straight talk
- Jo only promotes products she would use herself, and can turn down a brand that isn’t a fit.
- Posts stay up for at least 30 days.
- Views aren’t guaranteed. Every post is reported with real numbers.
- Every sponsored post carries Facebook’s Paid Partnership label.
Questions
Before you book
Are views guaranteed?
No. Reach changes from post to post, so Jo doesn't promise a number. Every quote includes her current reach, and every post is reported with the real results.
What is the Paid Partnership label?
It's Facebook's built-in disclosure that a post is sponsored. It keeps the post honest with Jo's fans and within the rules, and it lets your brand boost the post as a partnership ad.
Can I use the video in my own ads?
With the Produced Commercial you keep the video for your own channels. To run it as a paid partnership ad from Jo's profile, add 30 days of ad rights.
How do I pay?
50% books your date and the balance is due before the post goes live. Pay by Venmo to @JoCoddington (only after Jo confirms your date), or ask for an invoice if your company pays that way.
Can Jo do a shout-out at SEMA 2026?
Yes. Jo will be at the SEMA Show in Las Vegas, November 3–6. Book early to get a show-floor spot filmed at your booth.
Finish line
Book a spot with Jo
Send your product, your date and the package you want.