
The Car Show Boom: Why Cruise-Ins Are Drawing Record Crowds
From Mustang Week Texas to Cruisin’ the Coast, car shows and cruise-ins are setting attendance records. Here’s why, and how events and sponsors can make the most of it.
Car shows, auctions, SEMA, sponsors and stories from the road with Jo Coddington.

From Mustang Week Texas to Cruisin’ the Coast, car shows and cruise-ins are setting attendance records. Here’s why, and how events and sponsors can make the most of it.

Barrett-Jackson Scottsdale 2026 sold every one of its 1,911 no-reserve cars, and well-built customs sold right alongside blue-chip classics.

F1 Academy is now the second-most followed series after F1, and Porsche’s female driver program has expanded into five racing series. Women are changing motorsports from the driver’s seat to the grandstands.

SEMA 2026 is giving powersports, side-by-sides and motorcycles their own destination, and Battle of the Builders now has a bike class. The aftermarket is following the adventure crowd.

Restomods keep a classic’s style and add modern brakes, fuel injection and comfort. Here’s why they’re everywhere, and how the idea traces back to the Boyd Look.
Sponsored spots, appearances, emcee work and speaking.